Operational London, UK

An AI automation studio with two products in production.

Itua.io builds software that removes manual work from sales teams and logistics operations. Everything below is live and in use today. Nothing here is a concept.

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SystemFunctionStatus
RouteFlow Operations platform for delivery companies. Van checks, damage detection, scheduling and compliance across three role portals. Live routeflow.uk ↗ Rekol Sales call scoring against MEDDIC, BANT, SPIN or custom frameworks. Paste a transcript, get a full evaluation with coaching notes. Live getrekol.com ↗ Custom Builds Workflow automation for any repetitive process costing a team time. Scoped, built and connected to the tools already in use. Open Book a scoping call ↗
01The Studio

One studio. Products first,
services where they fit.

Itua.io is not an agency that resells prompts. It is a product studio: each product started as a real operational problem, got built into working software, and now runs in production. Client work follows the same standard.

HOW IT STARTS

A problem lived first-hand

RouteFlow exists because the founder does delivery work and watched van checks live in WhatsApp threads. Rekol exists because he sat through years of pipeline reviews scoring calls by hand.

HOW IT'S BUILT

Working software, not decks

Every product ships to production and gets used by real drivers, mechanics, managers and account executives before it gets marketed.

WHERE IT GOES

A growing portfolio

Two products live today. The studio model is built to add more: find a process that wastes human time, automate it properly, run it as a product.

02Portfolio / RouteFlow

One platform.
Three jobs. One working day.

Live at routeflow.uk

RouteFlow runs the daily operation of a delivery company through three portals, one per role. Each role gets the view their job actually needs, on the device they actually carry.

A day on the platform
06:20 · ON THE ROAD

Drivers submit their pre-route van check from their phone before leaving the depot: photos, defects, mileage. Late checks trigger automatic SMS reminders and escalation.

RouteFlow driver portal on mobile: daily van check, availability, issue reporting and holiday notice
10:40 · IN THE YARD

Mechanics work through morning inspections and weekly services van by van, in the field, with open issues raised by drivers routed straight to them.

RouteFlow mechanic portal on mobile: morning inspection progress, weekly service and open issues
ALL DAY · IN THE OFFICE

Managers see the whole operation from a desktop dashboard: who has checked in, what is pending, what was missed, and every maintenance ticket, across every station.

routeflow.uk/dashboard
RouteFlow manager dashboard on desktop: driver counts, submissions, pending and missed checks, and maintenance tickets
Visit RouteFlow Book a Demo
03Portfolio / Rekol

Your calls, recalled.

Live at getrekol.com

Rekol scores sales calls against the qualification framework a team already runs: MEDDIC, BANT, SPIN or custom. Paste a transcript and get a section-by-section evaluation with coaching notes and next steps. Free for individual account executives, with a Salesforce integration for teams on the way.

getrekol.com
Rekol call analysis: framework scoring with section-by-section evaluation and coaching notes
Try Rekol Free
04Custom Work

The same standard,
applied to your process.

If a team is doing the same manual task every day, that task can usually be automated. The studio takes on a small number of custom builds: the process gets mapped, automated, and connected to the tools already in place.

Book a Scoping Call
Built on
Salesforcen8nGoogle WorkspaceAnthropic APIOpenAI APITwilioNetlifySupabase
05Founder

Built by someone who has
done both jobs.

Andrew Lennon
London, UK

Salesforce Certified Administrator with £1.2M+ in closed revenue as an enterprise and mid-market account executive at Darktrace, Revolut and Exclaimer. He also does delivery-driver work himself, which is where RouteFlow came from.

That combination is the studio's edge: the sales product is built by someone who has carried a quota, and the logistics product is built by someone who has driven the van.

Salesforce Certified Administrator
£1.2M+ revenue closed as an AE
Two products designed, built and shipped to production
2024-25
Exclaimer
Mid-Market Account Executive
2023-24
Revolut
SMB Account Executive
2022-23
Darktrace
Enterprise Account Executive
2018-22
CloudFactory & Infor
Sales Development Representative
06Get Started

Start with the process
that costs you the most.

A free call maps what can be automated, what it is worth, and how quickly it can be built.

Sales Teams

Salesforce AI Audit

A free look at where qualification, note-taking and pipeline hygiene are losing your team hours.

Logistics Companies

RouteFlow Demo

See all three portals live. The platform is ready to deploy in days, not months.

Account Executives

Try Rekol Free

Paste a call transcript and get a full framework evaluation. No signup on the first run.

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